We back UK founders with capital and resources

Most investors write a cheque and take a board seat. We invest money, resources, and proprietary AI enablement tech, with our equity on the line beside yours.

We partner with a small number of non-technical founders each year, from idea to exit.

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Why we invest in UK AI startups

  • The UK is the world’s third-largest AI market, and London is its centre of gravity.
  • UK AI is projected to add over £800 billion to the economy by 2035. We are backing that curve early.
  • Capital is chasing UK AI, but most founders still lack a technical co-founder. That gap is where we invest.
Average funding for AI startups in the UK has increased 66% between 2021 & 2023.
66%

According to data from the Startups 100 Index

2023
2024
2025

Tech startups are easy to start. The risks that kill startups have not changed.

“60% of startups fail because of problems with teams”.
Revealed in a study by Harvard Business Review.
To create a successful tech startup, you need the right technical leadership

To create a successful tech startup, you need the
right technical leadership

Having experienced technical leadership allows you to steer the technical direction of your product launch with confidence.

It’s difficult to find good tech talent

But it’s tough to find
great tech talent

Finding people who share your vision, passion, and commitment is not easy. Finding leaders who have successfully built startups is even more difficult.

The best partners are those with a vested interest in your success 

The best partners are those with a vested interest in your success

We invest cash and engineering to share the risk with you. As an equity partner in your company, we only win when you do.

Great technical co-founders plan for scaling

Great technical co-founders plan for scaling

We bring an operating team that has built and scaled products, embedded as your technical bench from day one.

Smart founders partner with experienced leaders

Smart founders partner with experienced leaders

Less than 4% of startups get to £1,000,000 in annual revenue. We are experienced founders and technical leaders with a proven track record of creating profitable companies.

We partner with a few founders a year

You don’t need to be technical to build a technology company. You need the right partner, with capital and conviction, beside you.

How we invest

We invest on our own terms, in one of three structures:

Equity

Equity

As your technical co-founder
(how we prefer to work)

ASA

ASA

Advanced Subscription Agreement

Revenue Share

Revenue Share

% of Gross Revenue

How to apply

We are relationship-first. Nearly every founder we back, we met before anything formal.

Meet us first

Meet us first

In person, through an introduction, or within our network. We get to know you and your business before any formal process.

Make the case

Make the case

When there is a fit, you share your vision and where you are headed. Every founder we speak with is considered carefully.

Partner and build

Partner and build

If we move forward, we invest capital and resources and build alongside you as your technical partner.